When exploratory research turns into a core product priority.

Equal Access

Motivate and engage members through a rewards framework supporting the Skillshare experience's learning journey.

This effort was a key strategy in support of Skillshare’s conversion initiative in 2022.

Summary

My role began as Principal Designer, collaborating with a product partner to craft the long-term vision and a phased execution plan that started with Badges. Shortly after, I handed off the work to a Senior Designer, whom I coached in creating the Certificates strategy.

Role

Impact

• 1.75M badges and 255k certificates awarded in 1H

• 2.2x increase in project uploads

• Free trialers who earn a reward are 26% more likely to become paid members

• 37% of users sharing certificates

Skills

• Strategy

• Vision & Execution

• Leadership

• Cross-Functional Collaboration

• Art Direction